Another great Ted Talk and another piece of the puzzle from the master marketer, Seth Godin. Good marketing is all about being remarkable. It's what gets talked about that grows. It's what gets shared that leads the pack.
http://www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.